Wednesday, June 17, 2009

Inflation At The Grocery Store

If you've been to the grocery store you will also already begin to notice some inflation. You may be paying the same for a box of cereal but chances are you are getting less cereal. The packaging is deceiving. It's a downsizing gimmick. People have been noticing this happening even as early as last year (Consumerist reported on it in several instances - and they call it the "Grocery Shrink Ray")

Same size packages with less content or smaller packages in general represents monetary inflation. The company, food or otherwise, may be charging you the same because they know you know what you normally pay for an item and that you'll think twice if the price goes higher... so they use a gimmick of playing with the amount that they sell you. I just bought a package of cupcake cup liners for 99 cents. It only had 36 cupcake cup liners in it! The last one I bought had twice as many for the same price! Check it out when you go to the store next time. Compare it to something you've had in the house for awhile. I think you'll be surprised.

Usually, they will say they have improved packaging and of course while they were improving the container, they were making it contain less. They might even claim the product is more concentrated. So while you may be paying the same you are getting less dryer sheets, or less dish detergent. That's inflation. Your grocery dollar is buying less stuff.

So have you also been noticing that your grocery bill is a tad higher these past few months?