Thursday, May 20, 2010

London's New Olympic Mascots

Are they aliens?
TV sets with bodies?

They are called "Wenlock and Mandeville"
With a metallic finish, a single large eye made out of a camera lens, a London taxi light on their heads and the Olympic rings represented as friendship bracelets on their wrists, they resemble characters dreamed up for a Pixar animation.

They are colorful yes - but pretty idiotic looking if you ask me.

It's a pair of one-eyed blobby looking things, and some say that the blue one looks like he's soiled his pants.
The mascots, conceived by London design agency Iris and costing...just "a few thousand pounds", are an important staging post from a financial and marketing point of view. They will pour up to £15m into the coffers of the organising committee via dozens of licensing deals, part of an overall licensing target of £70m to £80m towards Locog's £2bn privately raised budget.

Well, as P.T. Barnum said, "There's a sucker born every minute".
It looks to me like the Olympics Committee was really sold a bill of goods on this one.

Truly.... was this the best they could come up with?

Here are some past mascots. (Other pictures here)

I liked Sam

Read more for a bit of history on Olympic mascots.

Upcoming games
London 2012 Olympics
Sochi 2014 Olympics
Rio 2016 Olympics